I, I

The concept of this project is “confirmation bias”, which is the way that we tend to process information to make it align with our beliefs.

I, eye

“I, eye” represents the process of us exposing ourselves to new information.

“I, eye” represents the process of us exposing ourselves to new information.

I, blur

“I, blur” represents selective attention and selective memory, ways in which we tend to notice and remember only the things that confirm our beliefs and ignore or smooth over/blur things that challenge them.

“I, blur” represents selective attention and selective memory, ways in which we tend to notice and remember only the things that confirm our beliefs and ignore or smooth over/blur things that challenge them.

I, less

“I, less” expands on the selective attention/memory concepts, and adds on selective interpretation, which is the way we interpret any new information to agree with our beliefs, and if it does not, we tend to ignore it.

“I, less” expands on the selective attention/memory concepts, and adds on selective interpretation, which is the way we interpret any new information to agree with our beliefs, and if it does not, we tend to ignore it.

I, still

“I, still” represents the fact that because of confirmation bias, we tend to still be the same after being exposed to information that could potentially change us (“I, still (am the same)”). That is the same meaning behind the eyes in the picture be…

“I, still” represents the fact that because of confirmation bias, we tend to still be the same after being exposed to information that could potentially change us (“I, still (am the same)”). That is the same meaning behind the eyes in the picture being both open and closed. The eyes represent us appearing to take in new information without actually doing so. We, and our beliefs, do not change unless we put in conscious effort. Real change comes from within.